New Greek: Greek street food, 80 million views

The approach

Find the formula, then double down

New Greek came to us as a restaurant with brilliant food and real character. The job was to get that in front of as many people as possible. We leaned into high-production short-form video built around the food, the people, and the energy of the place.

We have been working with New Greek for a while now, and that is exactly why it works. Once we found the formats and the storytelling that genuinely landed, we did not chase every passing trend. We doubled down on what was already pulling views and kept refining it.

What we did

A consistent, data-led content engine

• High-production Instagram Reels, TikToks, and YouTube Shorts, filmed and edited in-house.
• Signature formats built around New Greek's food and personality, posted consistently rather than sporadically.
• Every post measured in a live dashboard, so the formats that performed got made again, bigger.
• Reach pushed far beyond the follower count, turning a local restaurant into a national feed presence.

The results

Reach that dwarfs the follower count

New Greek's content has now been watched more than 80 million times, with a single reel passing 69 million views on its own. That is the headline, but the momentum is just as important as the spike.

In the last 30 days alone, New Greek reached 2.3 million accounts, drove over 854,000 interactions, and added more than 2,600 new followers, all from organic short-form video. With roughly 15,000 followers across platforms, the reach the content generates is many times the size of the audience itself. New Greek is now Fusion Creative's flagship case study, and we are still scaling it.